Wondering what cuts, colors, patterns and prints will define 2013 in home textiles? For answers, look no further than the annual Heimtextile fair. The industry’s barometer for textile trends has a spot-on record for predicting the most sought after selections for the year ahead. And this time, they’ve unveiled a surprisingly multi-layered trend that puts value at the forefront of what’s hot.
“During the trend meeting of Heimtextil it was clear that the emotional value of environments and design products is of growing importance,” said Anne Marie Commandeur, designer and managing director of Stijlinstituuts Amsterdam, one of the six international forecasters that made up the 2013/2014 panel.
“Consumers are looking for solutions rather than stuff. Products have to add value to their life, and they are better informed and more critical then ever.”
In an sweeping trend they call Being, Heimtextile 2013/2014 predicts home textiles will reflect our complex lifestyles. Defined as “who we are and how we live,” the trend is broken down into four categories based on different definitions of value. The categories are as much an insight into different design ideals, as individual psyches.
Take the the ‘historian,’ for example. A treasurer of the past who prefers artisanal touches and shades of value in the home, these types likely hold onto old school traditions in their life practices.
There’s also the ‘eccentric,’ the traveler and collector, who craves exotic crafted textiles and a palate of passion. The ‘inventor,’ who is an intelligent, free thinker who prefers power colors and decorative and dimensional textiles. And, the ‘geologist,’ a nature lover whose fabrics are bark-like, with natural hues that live.
By tailoring textiles to a client’s personality, the feeling of connectedness grows. And, according to Heimtextile, it is that relationship that determines value, and a successful interior design project.
Check out the video below for more on the Heimtextile 2013/2014 trends.