Elsa Gullberg Rugs
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Learn More About Elsa Gullberg Rugs and Carpets
View our entire collection of art rugs and carpets by famous artists
Elsa Gullberg Rugs – Elsa Gullberg was a textile artist and interior designer who left a great legacy on Swedish home design. She was born in 1886 in the coastal city of Malmo, in southern Sweden, but left home to pursue an education in Germany and Austria. On the continent, Elsa was inspired by new aesthetic design movements taking place, and when she returned to Sweden, she joined forces with other prominent architects and designers.
Together, they opened an exhibit at a gallery in Stockholm that focused on creating furniture, area rugs and household products by famous designers, to sell at an affordable price. Elsa’s approach to rationality through design had a great impact on the Swedish people especially the upper-class.
She was intrigued by the role of industrialization as it related to textile fabrication. In fact, her hometown of Malmo was one of the earliest and most heavily industrialized cities in Sweden. In 1927, she began her own textile company “Elsa Gullberg Textilier,” and worked there until 1955 when she handed over the reins to her daughter, Elsa-Maria. She passed away in 1984, but her influence in contemporary Swedish rug design and interior design can be perhaps be traced down to Ikea, which provides stylishly designed furniture for an affordable price.
a month ago
Twenty or so years ago my father gave me a beautiful antique Persian rug - after so many years (and kids and pets) it needed some TLC, so I brought it to Nazmiyal. I just picked it up today and - wow! They got the stains out entirely and the entire rug is brighter; they also made some repairs - it's back in my living room and looks fantastic, and the bill was lower than I'd expected. Overall it was a great experience - the people are wonderful, the work was perfect, and I saw so many beautiful rugs at their store that I found myself wishing for a larger apartment. Next time I need any work done on a rug, or find an open bit of floor I know where I'll be heading.
4 years ago
It is always a delight going to the Nazmiyal showroom. This Qashqai is one of several purchases made over the years, and mom is truly enjoying it. Jason and the staff are very knowledgeable and friendly. They listen to the customeru2019s needs. When I go to the showroom, it is like visiting my family because we have the same appreciation for the textile arts.nnOriental carpets are a rare discipline to be educated in, because you canu2019t go to a university to have certain types of training and experience, such as knowing the cultures and processes of carpet weaving. Jason has such a refined eye that he can distinguish a good rug from a great rug, and that knowledge is offered to the customer to elevate their point of view.nnComing here has been an initiation into a world of culture, art, and beauty which has sustained me, and for that I am grateful.
4 years ago
Loved my runner rug purchase from Nazmiyal. Love the ability to purchase, try and return if it didn't work out! I had it shipped to California and everything worked out beautifully!
a year ago
NAZMIYAL is the best source for antique and vintage rugs and carpets. Staff is extremely knowledgeable, Jason himself is an amazing dealer who handpicks each and every piece in his stunning collection and is happy to educate the consumer, not just make a sale. I always trust his experience and great eye for all my spaces!
4 years ago
I had an absolutely wonderful experience working with Nazmiyal. I was very impressed by their selection, the quality of their beautiful carpets, and their extremely reasonable prices. Really I cannot say enough about how helpful everyone at the gallery was - especially Omri, work with him if you can! - and how happy I am with my new antique rug. Five stars, highly, highly recommended!