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Decoration Interieure Moderne – During the middle years of the twentieth century, artisanal carpet and rug weaving enjoyed a tremendous renaissance. All over the world, the interest in fine area rugs and carpets was on the rise, and leading designers snapped up as many pieces as they could. In Scandinavia and France especially, organized ateliers began to pop up, each of which had its own style and approach to rug weaving. The prestigious French design firm Décoration Intérieure Moderne also known as Décore-Installe-Meuble or DIM (1919-1953) was established by pioneering metal worker René Joubert and theatrical designer Georges Mouveau in 1919.
Following Mouveau’s departure in 1924, Philippe Petit joined the firm beginning the Joubert et Petit partnership. Luxury products produced by the firm include furniture, carpets, lighting products and complete concept rooms that often featured innovative materials introduced in the art deco movement. DIM was part of the economic renewal occurring in Paris following WWI, which also included the inaugural department stores where their products were featured. Clients who commissioned exclusive designs from DIM include royalty from all over the world. DIM rugs are among the most exciting and the most beautiful of mid-century carpets and area rugs. These breathtaking pieces represent an iconic development in the French rug making tradition.
“Décoration Intérieure Moderne” (DIM) was indeed a notable French design firm that operated from 1919 to 1953. DIM was a pioneering interior design and furniture company founded by Jean Dunand and Jean Goulden in Paris, France.
The firm gained prominence for its innovative and modern approach to interior design, furniture, and decorative arts during the early to mid-20th century. DIM was known for its Art Deco style, characterized by geometric shapes, luxurious materials, and a focus on craftsmanship.
DIM’s designs encompassed a wide range of interior elements, including furniture, lighting, wall coverings, textiles, and other decorative objects. The firm aimed to create harmonious and functional living spaces that reflected the spirit of the times while incorporating artistic and aesthetic elements.
One of DIM’s most famous projects was the interior decoration of the luxury ocean liner SS Normandie in the 1930s. The firm also participated in various international exhibitions, showcasing their innovative designs to a global audience.
DIM played a significant role in shaping the French Art Deco movement and contributed to the evolution of interior design and decorative arts during the first half of the 20th century. However, by the mid-20th century, changing design trends and economic challenges led to the closure of the firm in 1953.
The legacy of Décoration Intérieure Moderne continues to influence contemporary interior design and serves as a testament to the creativity and innovation of French design during that era.
a month ago
Twenty or so years ago my father gave me a beautiful antique Persian rug - after so many years (and kids and pets) it needed some TLC, so I brought it to Nazmiyal. I just picked it up today and - wow! They got the stains out entirely and the entire rug is brighter; they also made some repairs - it's back in my living room and looks fantastic, and the bill was lower than I'd expected. Overall it was a great experience - the people are wonderful, the work was perfect, and I saw so many beautiful rugs at their store that I found myself wishing for a larger apartment. Next time I need any work done on a rug, or find an open bit of floor I know where I'll be heading.
4 years ago
It is always a delight going to the Nazmiyal showroom. This Qashqai is one of several purchases made over the years, and mom is truly enjoying it. Jason and the staff are very knowledgeable and friendly. They listen to the customeru2019s needs. When I go to the showroom, it is like visiting my family because we have the same appreciation for the textile arts.nnOriental carpets are a rare discipline to be educated in, because you canu2019t go to a university to have certain types of training and experience, such as knowing the cultures and processes of carpet weaving. Jason has such a refined eye that he can distinguish a good rug from a great rug, and that knowledge is offered to the customer to elevate their point of view.nnComing here has been an initiation into a world of culture, art, and beauty which has sustained me, and for that I am grateful.
4 years ago
Loved my runner rug purchase from Nazmiyal. Love the ability to purchase, try and return if it didn't work out! I had it shipped to California and everything worked out beautifully!
a year ago
NAZMIYAL is the best source for antique and vintage rugs and carpets. Staff is extremely knowledgeable, Jason himself is an amazing dealer who handpicks each and every piece in his stunning collection and is happy to educate the consumer, not just make a sale. I always trust his experience and great eye for all my spaces!
4 years ago
I had an absolutely wonderful experience working with Nazmiyal. I was very impressed by their selection, the quality of their beautiful carpets, and their extremely reasonable prices. Really I cannot say enough about how helpful everyone at the gallery was - especially Omri, work with him if you can! - and how happy I am with my new antique rug. Five stars, highly, highly recommended!