Decoration Interieure Moderne – During the middle years of the twentieth century, artisanal carpet and rug weaving enjoyed a tremendous renaissance. All over the world, the interest in fine rugs and carpets was on the rise, and leading designers snapped up as many pieces as they could. In Scandinavia and France especially, organized ateliers began to pop up, each of which had its own style and approach to rug weaving. The prestigious French design firm Décoration Intérieure Moderne also known as Décore-Installe-Meuble or DIM (1919-1953) was established by pioneering metal worker René Joubert and theatrical designer Georges Mouveau in 1919.
Following Mouveau’s departure in 1924, Philippe Petit joined the firm beginning the Joubert et Petit partnership. Luxury products produced by the firm include furniture, carpets, lighting products and complete concept rooms that often featured innovative materials introduced in the art deco movement. DIM was part of the economic renewal occurring in Paris following WWI, which also included the inaugural department stores where their products were featured. Clients who commissioned exclusive designs from DIM include royalty from all over the world. DIM rugs are among the most exciting and the most beautiful of mid-century rugs and carpets, and represent a singular development in the French rug making tradition.